Ford says no hybrids for Europe

Sure, Europe is one of the most forward-looking markets in terms of automotive effects on the environment. It's also one of the most affluent sectors of the car market. But Ford doesn't think Europeans will care enough about the benefits of hybrids to justify the extra costs.

The price differential in bringing a hybrid petrol/electric Escape to market in Europe is about €1,940 (US$2,500) - which according to Ford is more than the European market will bear according to Automotive News. It seems Europeans are interested in greener cars, but not at a higher price - they want 'cost-neutral' solutions.

Instead of hybrids, Ford will focus on stop-start motors, improved aerodynamics and increased efficiency through technologies like low rolling resistance tires. These options still hold some potential for development, and are apparently more cost-effective than a hybrid powertrain.

Considering Europe's love for diesel motors and the efficiency they provide, the distaste for expensive hybrids is perhaps not so surprising.